Rockonomics: How the Music Industry Can Explain the Modern Economy Alan Krueger

Rockonomics: How the Music Industry Can Explain the Modern Economy Alan Krueger

£10.99

As economists recognise, the music industry is often a leading indicator of today’s economy; it is among the first to be disrupted by the latest wave of technology, and examining the ins and outs of how musicians create and sell new songs and plan concert tours offers valuable lessons for what is in store for businesses and employees in other industries that are struggling to adapt. Drawing on interviews with leading band members, music executives, managers, promoters, and using the latest data on revenues, royalties, tour dates, and merchandise, this book takes readers backstage to show how the music industry really works – who makes money and how much, and how the economics of the music industry has undergone a radical transformation during the last 20 years.

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