Tom Cooper’s life has fallen apart. His wife has left, dropping him into a world of solo childcare, he’s stuck in an accountancy job he hates and he can’t even call on the grandparents for support – they’re too busy – after all, a Scrabble trophy doesn’t engrave itself. But when a creative position opens up at the advertising agency he works for, he sees the opportunity to turn things around. All he has to do is pitch a product to a new market, convince Maestro J he is sufficiently finger-clickingly ‘creative’, beat his weaselly co-worker/nemesis John to the job, and try not to gall for his new mentor, Amanda. Oh, and try to blend in with people 10 years younger than him, survive the office obstacle course using his imaginary agility and stop accidentally turning up to work in the exact same outfit as Doug.